Top 10 SEO Strategies & Tips for Realtors®

SEO, Search Engine Optimization, can make a big difference between whether your website is just a billboard people surf past or a destination that delivers leads and commissions. A Google search on "SEO" yields 216,000,000 results as we write this. If you limit it to "real estate SEO," you still get 40,000,000 results. Yes, that's 40 million.

You can see that there is no shortage of articles and information about search engine optimization, and many are written by self-described "gurus." Also, if you look at the dates on them, there is a lot of very old information out there. What does "old" mean when we're talking about SEO? For Google, with hundreds of minor and many major algorithm updates each year, "old" can mean only weeks in some cases.

You can view a history by year of updates over at Moz.com, and it's a long list. Many aren't major nor do they have names. Others like Panda and Penguin, are major and have themselves gone through multiple updates. What's the point? It's simply that SEO is a moving target, and this report begins with this information because it's important. We have done extensive research of newer material and SEO information, and the strategies and tips here are the latest and most reliable out there.

We've also taken care to give you strategies that are more "evergreen," or expected to be in the future. The term "evergreen" comes from the news and publishing industry and refers to material that is not "dated." It is expected to be relevant for a long time or forever. As you go through this material, you'll see that we've concentrated on Google's goals and how these strategies help Google to achieve them.

By concentrating on what Google wants, we can share information that is relevant, timely, and expected to be useful for some time to come. Google has come a long way in lowering reliance on things like keyword density, which led to keyword "stuffing" and low quality content getting higher positions in search.