As a REALTOR®, this is probably a question you ask time and time again. You understand the benefits of using a CRM to manage your contacts, keep you organized and help you stay in touch, but with several to choose from, how do you identify which one is the best for you and your business?

I came across this article online from Brian Rayl at Home Value Leads where he tackles this topic by sharing the important questions real estate agents should be asking as they research CRM options. Here's what Brian has to say:

Where are you getting your leads?

There are some real estate CRMs that are tied to a single platform and there are other CRMs that accept leads from multiple sources. Where do the majority of your real estate leads come from? This is an important question because if your CRM is tied to a single platform, but you generate leads from other sources, you may have to do a lot of manual entry. If you generate leads from multiple sources, make sure your real estate CRM can handle it so you aren't stuck entering leads all day.

Are you a single agent or do you have a team?

This is a big question that many agents don't ask themselves when looking at real estate CRMs. Do you have an administrative assistant? Do you have showing assistants or buyers agents? Do you not have any of those things but have plans on adding them? Then you need to make sure your real estate CRM is team-friendly. You don't want to put a ton of time and energy into getting your real estate CRM perfect, only to find out it won't grow with you.