You know that the loyalty of your clients can be the factor that determines what kind of year you have in real estate sales. But do you know how much of a difference loyal real estate clients make to your business?

Consider this: a 5% increase in your customer retention can increase your profitability by 75% (Bain and Co). In spite of the astounding value in retaining clients, many agents struggle with gaining loyalty that translates into repeat business.

The foundation of building loyalty with your real estate clients is in offering them value. Check out this list of 10 ways you can offer value and foster relationships that result in more home sales.

1. Homeowner's Check-Up

Primarily intended for the top 20% of your clients who generate consistent referral and repeat business, a homeowner's check-up involves meeting with a client to provide information about their home. This may include a local housing market update, simple inspection of the house, review of the current mortgage, discussion of the client's home goals, and more. It's a strong way to offer ongoing value to your client.

2. Send Monthly Newsletters

Relationships are nurtured through communication, so what better way to stay top of mind than to send monthly newsletters to your contacts? Build rapport and establish yourself as a home expert by including relevant information for home owners and a customized message. Many successful agents send the top 20% of their contacts (or their "A list") a mailed newsletter while sending the remaining 80% an email version.