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Sign into your accountSelecting Colours For Your Real Estate Website
October 07 2014
Colour is such a prevalent part of your brand identity and should be used with care in all mediums. A carefully selected colour palette can really help build a positive brand image for your brokerage.
There are many ways that the right colour scheme can help your brand. Three reasons why you really want to give some thought to your colour scheme are:
- Colours can set you apart from your competition. If your biggest competitor is using neutral colours, something bright and vibrant will differentiate you.
- If you are part of a franchise, using the recommended colour palette can help build trust by associating your company with that franchise.
- Colours can help target a specific demographic, since different colours are already often associated with different feelings and ideas.
Selecting which colours to use on your website
During your branding process, you may have selected a certain colour palette to use in all marketing materials. If you have done this, your website should definitely reflect these colours to help bring consistency to your brand.