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Sign into your accountWhat REALTORS® Can Learn from USAA.com
August 10 2012
If you think of the "best" website you visit – what site do you think of? The answer is easy for me. I think of USAA.com. Although the USAA site is focused on financial services (not real estate), I believe there's quite a bit that REALTORS® could learn from USAA – online and offline.
Who is USAA?
USAA offers insurance, banking, investments, retirement solutions and advice to more than 8 million active duty military members, veterans who have honorably served, and their families. Twenty-five Army officers founded USAA in 1922 to insure each other's automobiles.
Approach Your Website as a Consumer
It is obvious that the designers of USAA.com approached their task by adopting the perspective of a consumer. You can see this in the details, things like:
- The exceptionally easy navigation. The text they've used for the different navigation elements make it simple to figure out which option to choose. For instance, from within a summary of accounts, you select the drop-down menu under "I want to" and choose the appropriate action.
- The clean design. Please don't overwhelm me with too many design elements or navigation options. USAA doesn't do this. They keep the design clean and simple, making it incredibly easy and inviting to use.