Real Estate Leads: More Leads, More Listings
Lead generation is a coordinated symphony. Homebuyers and sellers don't just pop out of thin air, and they don't usually come from a single source. Some brokerages make the mistake of putting all their eggs into one lead gen basket, only to find it doesn't produce enough leads to sustain their business. Brokerages need a well-rounded, holistic approach to lead generation. Our foolproof, two-pronged approach includes two major lead categories: leads from listings and leads from agents. Read on to learn how new tools can help you leverage these categories in different but complementary ways, bringing in leads while you sleep.

Howard Hanna Licenses CoreLogic Parcel Data For New Website
  January 25, 2016, Irvine, California – CoreLogic®, a leading global property information, analytics and data-enabled services provider, today announced that it has signed an agreement with Howard Hanna Real Estate Services to provide public record parcel data for every state and county in which Howard Hanna operates, including sold data going back 10 years. With more than 7,000 sales associates and 205 offices in eight states, Howard Hanna is the fourth largest real estate company in America. "Today, only third-party websites have a page for every parcel," said Chris Bennett, General Manager of Real Estate Solutions for CoreLogic. "Look up any address on a portal and they have a page of information built regardless of the property being an active or recently sold listing. If you looked on HowardHanna.com for an off-market listing last month, you would have received a message that the property was not found. With the help of CoreLogic, all of that has changed. Now every property has its own permanent page." CoreLogic offers data for 99.9 percent of U.S. property records, representing more than 3,100 counties and 5,000 data fields, many of which are updated daily. In total, CoreLogic has more than 4.5 billion records spanning 50 years. "We fulfill three enormous strategic goals for Howard Hanna with this data acquisition," said Howard Hanna Executive Hoby Hanna. "First, from an SEO perspective, we will develop more authority for every property in our marketplace. Secondly, consumers will find information on every property in the market place, not just active listings. This will inform what transactions have happened in the neighborhood around a subject property and when. This leads to the third benefit of creating landing pages to develop opportunities for our company to invite homeowners to generate a seller inquiry on their property." "Howard Hanna is striving to maintain its website as a center of excellence that differentiates its services," said Bennett. "Public record data is the next frontier for brokers who intend to compete for consumer engagement online. By licensing CoreLogic data, Howard Hanna is aiming to beat the big portals at their own game and invest in long-term success." For more information on CoreLogic real estate information technology, visit www.corelogic.com. About CoreLogic CoreLogic is a leading global property information, analytics and data-enabled services provider. The company's combined data from public, contributory and proprietary sources includes over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe and Asia Pacific. For more information, please visit www.corelogic.com.