5 Steps to Build Out Your Real Estate Mobile and Text Message Marketing Strategy
Marketing is getting tougher and tougher--there's no doubting that.
One strategy you can consider is SMS marketing, the process of sending short text messages to your ideal customers in an attempt to engage them with your campaign and get them to convert.
Even though average open rates for SMS messages beat email by a whopping 28%, your real estate company sells homes for a large price—unlike small-ticket items that can be purchased on a lunch break.
So, how can you make text message marketing your biggest driver of website traffic, leads and sales?
Here are the five steps you'll need to build out your mobile real estate marketing strategy, as well as two brands who are already killing it with their text messages.
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ERA Real Estate Launches IVR Enhancement to TextERA Platform
ERA Real Estate announced the addition of an IVR (interactive voice response) feature to the TextERA platform. TextERA, already hugely successful among ERA® affiliated brokers and agents, allows potential clients to immediately access the listing agent, pricing, video and details about the property within seconds by following prompts from their yard signs. TextERA's new IVR feature ensures that potential clients who still opt to make phone calls will also receive an immediate response.
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